Satisfied and enthusiastic customers with whom you make sales and profits en-sure the survival of your company. These customers may want i.e. Respect, recognition, attention, security, joy and customized solutions.

Customers are interested in results!

Since they don’t want to take any risks, they want trustworthy partnerships. There is a lot to be done before you, the seller, can claim this trust for yourself.

You can also offer the best product in the world. You will only have a real sales opportunity if potential customers learn about it. You can use these techniques to reach your desired customers in the future:

• How to define your target group?
• How to define your market?
• How to test your market?
• How to create your USP (Unique selling proposition)?
• How to turn “cold customers” into regular customers?
• How to look after regular customers?
• How to train your employees in the back office in the direction of customer-oriented behavior?
• How to open up new sales channels?
• How to proceed when it comes to cold calling?
• How to strengthen yourself with mental conditioning?
• How to plan your sales?
• How to set up profitable time management?
• How to communicate with all customers even more successfully?
• How to become an idea finder for new products and services that are imple-mented with the help of your company?
• How to support your marketing department even more successfully?

Marketing and advertising are not the same. Advertising is part of marketing, while marketing in the sense of market-oriented corporate management stands for the alignment of all relevant activities within the company. The primary aim is to develop tools to respond more efficiently and quickly to the wishes and needs of the target group. Only then the competitor will have no chance.

Marketing ensures that sales and sales targets are secured with the help of vari-ous tools. Marketing is not only an effective way to increase sales, profits and long-term customer loyalty, but a necessary way. If you want to leave it (because you have to, because you can’t do it without marketing), you will learn the fol-lowing tools in our coaching, which you can then use immediately:

• Analysis of the market and competition
• Primary and secondary market research
• Define target groups
• Define, pursue and achieve marketing goals
• Create marketing concepts
• Strategic product planning (developing what the market demands)
• Public relations (event, print, online, press, advertising media, product and im-age films, social media)
• Branding (including external impact and CI)
• Find the right employees for your own marketing department

With digital advertising, you are no longer dependent on potential customers driving past an advertising pillar or reading your advertising on a bus. In the same way, you are no longer dependent on whether a customer buys exactly the newspaper in which your advertisement is placed. Even readers are now filtering more and more information, so the chances of being noticed are even less given the crowded pages in the local press. Facebook now helps you to address your potential customers more quickly and easily. This gives you the best chance for the first time to “make a name for yourself” with a small budget. More than a billion people use Facebook on mobile devices every day. In Germany alone there are 30 million users. No other medium offers this potential that is just waiting to be addressed by you.

The question is not whether you should do Facebook marketing, just how long you can afford to do without it. Advertising on Facebook costs you little money. Not investing that will cost you a lot of sales and profits. If 67 percent of potential buyers use social media to search for products and companies – more than any other channel – then this marketing channel should no longer be closed. Especially since a service is no longer only generated via your own website, since it is by no means clicked and viewed as often as a Facebook page.

Facebook is digital word of mouth.

Something that is also an issue for the largest search engine operator in the world, Google. For Google, time is money. This cannot be earned from people and companies that are not discussed. Google wants content. The better, the more Google is willing to reward it. That’s what Facebook stands for. It is the answer to a networked world that has never existed in this form. You decide who you want to network with. Gone are the days of “wide diversification”. Now, as a company or entrepreneur, you decide which communication level you use to connect with your potential customers. Business remains private and private. This clear separation is possible on Facebook. That is why you can use your personal profile to share private information with family, friends and Facebook acquaintances. On the entrepreneurial side, you communicate with your customers and can present and advertise products and services.

This is possible because Facebook marketing is based on three elementary pillars. This gives you the opportunity to address your target group at the right place at the right time. It does not matter whether you want to advertise regionally or nationwide. Online sales can be increased drastically with the help of precisely controllable target group accessibility. The key to success is an AD on Facebook. No other medium provides proof of a higher return here. All you need is your own Facebook company page.

With the professional level of your company page, you also have the basis to place Facebook ads. This professional social media presence offers unique advantages:

• You can put your company in the foreground (also graphically so that your company is displayed on a geographic map in search results)
• You stand out from the competition
• With Facebook you are at home in the world
• Your “fans” can connect to your site. The number of fans is not limited
• You can collect information about your fans and incorporate them into the further development of your service
• You can present your products, services, directions and much more
• You increase your relevance to Google and other search engines through this variety of displays.

Only 1st place counts in sales!
The vice seller is the first loser!

Successful salespeople are so-called mouth workers, which doesn’t mean that they talk to their customers in depth. They are successful because they see people in their customers and can listen well. They talk less because they listen more because they know that their customers are not homo economics who only make rational decisions and charge the cheapest price.

Customers buy the complete emotional package consisting of product/service, seller and company (= service/guarantee/cost-benefit ratio). Dedicated sellers deliver this to them because they let their customers feel how important it is to them to work together.

Successful salespeople are not born, they are trained to do so, with emotional and professional competence. That is what our coaching offer stands for. It applies to:

• to inexperienced employees who want to learn the job of the seller
• to employees from the back office who want to switch to the field service
• to sellers who want to take a leading position in sales
• to experienced sales people who want to work on their emotional intelligence
• to employees who want to improve their salesperson personality
• to employees who want to learn sales techniques
• to in-house employees so that they can effectively work with their colleagues in the field
• to employees in the field service who are on-site as “secondary salespeople” (eg service technicians who can use customer services for uplings)
• to sellers who not only want to increase sales, but also the margin for the company
• to sellers who need mental coaching (e.g. to reduce their blockages and fears)
• to sellers who want to strengthen their self-confidence
• to sellers who want to strengthen their social skills (including soft skills)
• to sellers who want to improve their sales rhetoric and questioning techniques
• to sellers who want to expand their knowledge of human nature
• to sellers who want to develop into relationship managers
• to sellers who want to work on their overall appearance
• to sellers who want to learn techniques to reach their desired customers
• to sellers who want to improve their sales
• to sellers who want to win new customers.

Rhetoric and communication

One cannot live without communication. The people always communicate, ver-bally and non-verbally.

Communication is crucial for success or failure.

The way you appear and express yourself determines how we perceive outsiders. The extensive specialist knowledge is only useful if it can also be imparted. The good news is that effective communication can be learned. Those who have prob-lems conveying their specialist knowledge repeatedly fail at degrees, even though the customer seemed convinced of the product, can improve their options with improved communication and rhetoric.

Seminar content:

• With this way you can get attention in seconds.
• How to sharpen your rhetoric?
• How to improve your impact on others?
• How to dress successfully?
• How to develop your personal sales rhetoric?
• How to build an effective speech?
• How you can make a lecture or a short presentation?
• How to become an impulse speaker?
• This enables you to achieve a perfect multimedia display.
• How to captivate your listeners?
• How to avoid verbal attacks from the auditorium during your presentation?

The communication takes place at all levels and has become more and more digital since the introduction of the Internet. Having just one website is no long-er enough. You need a convincing overall appearance.

• How to design your website?
• How to set up an online shop?
• How to combine offline and online sales in your company?
• How to set up a mail responder for lead generation?
• How to communicate interactively with your customers and prospects?
• How to get your website into social media?
• How to advertise properly on the net?
• How to reach your desired customers?

Communication takes place not only between two people or in a team, but also in large event halls. Whatever type of the event you are planning, we can support you as follows:

• Preparation and implementation of seminars or events
• Selection of the location
• Price negotiations with hotels, service providers, technicians, service personnel, catering, etc.
• Press work
• Seminar post-processing
• Public relations work with regard to the planned event
• Develop stage performance
• Choreography of intros and break programs
• Merchandising on site.

Network marketing is a special form of direct sales. The merchandise business is combined with the acquisition of additional sales employees by an already active networker, which creates hierarchical team chains. The remuneration of the team members of the preliminary stages depends on the success of the members of the downstream stages. The income depends exclusively on the resale of the goods/services and not on the recruitment of customers in the sense of a bounty.

Network marketing is the most dynamic form of the distribution. With regard to the digitalization, this form is becoming increasingly important, as more and more consumers who are looking for advice are demanding external help, … rapid, if not explosive growth. The system meets the most important challenges of our time:

1. Entrepreneurs in the company
2. Limitless growth
3. Immediate income through ongoing commission income
4. There are no upper income limits
5. Part-time entry possible
6. Independence
7. Network marketing brings people together (social contacts)
8. Free time management
9. Easiest business start-up
10. No stocking of goods
11. No funding needed
12. Very low investment costs
13. No area restriction
14. Worldwide sales area
15. Regardless of age
16. No previous knowledge required
17. Free timing
18. No rental of business premises required
19. No own storage
20. No superiors
21. No career restrictions
22. Tax benefits
23. Always the latest product innovations

Decisions are a matter of trust!

According to a Nielsen study, most Germans (78 percent) trust personal recommendations. The second place went to consumer opinions on the Internet (62 percent), followed by newspaper articles in third place (61 percent).

My coaching offer:

• How to start your own network marketing company?
• How to expand your existing company to include network marketing?
• How to internationalize your business?
• How to find the right products for your network marketing system?
• How to find the right suppliers and manufacturers?
• How to find the right sales partner?
• How to find the right managers?
• How to design the right contracts (suppliers, manufacturers, sales partners, etc.)?
• How your company becomes a brand?
• How to design your company events (seminars, workshops, keynote speeches)?
• How to design your holistic corporate identity?
• How to successfully generate new contacts?

The telephone marketing is also indispensable in the era of digital networking. This form of customer acquisition and support continues to be as important as any other form of advertising and marketing.

The amount of advertising has increased enormously through the Internet. A few years ago it was “only” 3.000 advertising messages that we as consumers were exposed to every day. According to media reports, today there are up to 10,000 a day. Almost exclusively in digital form and therefore not from person to person, but from machine to person. The “new seller type” shows no human traits. It is a “digital” type called “algorithm”. It cannot speak directly, but it can communicate. It works i.e. with notes: “Customers who bought this article also bought …” – “You looked at this article yesterday. You should therefore be particularly interested in this today…” Do you want to look after your customers in this way? Or pick up the phone instead. That’s a good thing. This is the only way to really approach your customers seeking advice. Talk to them and ask the right questions. Your customers will appreciate this appreciation. Let the pure online retailers work without service personnel. Benefit with the help of your employees who exemplify customer service. This is your very big chance to survive in the shark tank of the “algorithm seller”.

The telephone marketing is the only form of advertising that starts with the so-called cold acquisition (taking into account the applicable laws) in direct dialogue with the customer.

The telephone marketing is the instrument when it comes to maintaining existing and new customer contacts efficiently and profitably for both sides. It is the medium that creates quick and direct contact from person to person. It is also by far the cheapest form of contact. With a flat rate that adapts to the wishes of the company, the monthly costs are fixed. This protects the budget and protects against unpleasant expenses. Not only the telephone costs, but also the operational costs. Because the more the phone is used, the fewer visits are required, depending on the industry, which cost a lot of time and money.

These are what telephone marketing provides:

• Regular customer care par excellence
• Direct customer contact with direct feedback
• New customer acquisition
• Direct sales
• Customer recovery
• Customer service (hotline)
• Back office sales support by the field service
• Market research tool
• Update and maintenance of customer data
• Product presentations
• Ad hoc news
• Follow up on direct mail campaigns
• Invitation management