With digital advertising, you are no longer dependent on potential customers driving past an advertising pillar or reading your advertising on a bus. In the same way, you are no longer dependent on whether a customer buys exactly the newspaper in which your advertisement is placed. Even readers are now filtering more and more information, so the chances of being noticed are even less given the crowded pages in the local press. Facebook now helps you to address your potential customers more quickly and easily. This gives you the best chance for the first time to “make a name for yourself” with a small budget. More than a billion people use Facebook on mobile devices every day. In Germany alone there are 30 million users. No other medium offers this potential that is just waiting to be addressed by you.

The question is not whether you should do Facebook marketing, just how long you can afford to do without it. Advertising on Facebook costs you little money. Not investing that will cost you a lot of sales and profits. If 67 percent of potential buyers use social media to search for products and companies – more than any other channel – then this marketing channel should no longer be closed. Especially since a service is no longer only generated via your own website, since it is by no means clicked and viewed as often as a Facebook page.

Facebook is digital word of mouth.

Something that is also an issue for the largest search engine operator in the world, Google. For Google, time is money. This cannot be earned from people and companies that are not discussed. Google wants content. The better, the more Google is willing to reward it. That’s what Facebook stands for. It is the answer to a networked world that has never existed in this form. You decide who you want to network with. Gone are the days of “wide diversification”. Now, as a company or entrepreneur, you decide which communication level you use to connect with your potential customers. Business remains private and private. This clear separation is possible on Facebook. That is why you can use your personal profile to share private information with family, friends and Facebook acquaintances. On the entrepreneurial side, you communicate with your customers and can present and advertise products and services.

This is possible because Facebook marketing is based on three elementary pillars. This gives you the opportunity to address your target group at the right place at the right time. It does not matter whether you want to advertise regionally or nationwide. Online sales can be increased drastically with the help of precisely controllable target group accessibility. The key to success is an AD on Facebook. No other medium provides proof of a higher return here. All you need is your own Facebook company page.

With the professional level of your company page, you also have the basis to place Facebook ads. This professional social media presence offers unique advantages:

• You can put your company in the foreground (also graphically so that your company is displayed on a geographic map in search results)
• You stand out from the competition
• With Facebook you are at home in the world
• Your “fans” can connect to your site. The number of fans is not limited
• You can collect information about your fans and incorporate them into the further development of your service
• You can present your products, services, directions and much more
• You increase your relevance to Google and other search engines through this variety of displays.