Satisfied and enthusiastic customers with whom you make sales and profits en-sure the survival of your company. These customers may want i.e. Respect, recognition, attention, security, joy and customized solutions.

Customers are interested in results!

Since they don’t want to take any risks, they want trustworthy partnerships. There is a lot to be done before you, the seller, can claim this trust for yourself.

You can also offer the best product in the world. You will only have a real sales opportunity if potential customers learn about it. You can use these techniques to reach your desired customers in the future:

• How to define your target group?
• How to define your market?
• How to test your market?
• How to create your USP (Unique selling proposition)?
• How to turn “cold customers” into regular customers?
• How to look after regular customers?
• How to train your employees in the back office in the direction of customer-oriented behavior?
• How to open up new sales channels?
• How to proceed when it comes to cold calling?
• How to strengthen yourself with mental conditioning?
• How to plan your sales?
• How to set up profitable time management?
• How to communicate with all customers even more successfully?
• How to become an idea finder for new products and services that are imple-mented with the help of your company?
• How to support your marketing department even more successfully?

Marketing and advertising are not the same. Advertising is part of marketing, while marketing in the sense of market-oriented corporate management stands for the alignment of all relevant activities within the company. The primary aim is to develop tools to respond more efficiently and quickly to the wishes and needs of the target group. Only then the competitor will have no chance.

Marketing ensures that sales and sales targets are secured with the help of vari-ous tools. Marketing is not only an effective way to increase sales, profits and long-term customer loyalty, but a necessary way. If you want to leave it (because you have to, because you can’t do it without marketing), you will learn the fol-lowing tools in our coaching, which you can then use immediately:

• Analysis of the market and competition
• Primary and secondary market research
• Define target groups
• Define, pursue and achieve marketing goals
• Create marketing concepts
• Strategic product planning (developing what the market demands)
• Public relations (event, print, online, press, advertising media, product and im-age films, social media)
• Branding (including external impact and CI)
• Find the right employees for your own marketing department