The telephone marketing is also indispensable in the era of digital networking. This form of customer acquisition and support continues to be as important as any other form of advertising and marketing.

The amount of advertising has increased enormously through the Internet. A few years ago it was “only” 3.000 advertising messages that we as consumers were exposed to every day. According to media reports, today there are up to 10,000 a day. Almost exclusively in digital form and therefore not from person to person, but from machine to person. The “new seller type” shows no human traits. It is a “digital” type called “algorithm”. It cannot speak directly, but it can communicate. It works i.e. with notes: “Customers who bought this article also bought …” – “You looked at this article yesterday. You should therefore be particularly interested in this today…” Do you want to look after your customers in this way? Or pick up the phone instead. That’s a good thing. This is the only way to really approach your customers seeking advice. Talk to them and ask the right questions. Your customers will appreciate this appreciation. Let the pure online retailers work without service personnel. Benefit with the help of your employees who exemplify customer service. This is your very big chance to survive in the shark tank of the “algorithm seller”.

The telephone marketing is the only form of advertising that starts with the so-called cold acquisition (taking into account the applicable laws) in direct dialogue with the customer.

The telephone marketing is the instrument when it comes to maintaining existing and new customer contacts efficiently and profitably for both sides. It is the medium that creates quick and direct contact from person to person. It is also by far the cheapest form of contact. With a flat rate that adapts to the wishes of the company, the monthly costs are fixed. This protects the budget and protects against unpleasant expenses. Not only the telephone costs, but also the operational costs. Because the more the phone is used, the fewer visits are required, depending on the industry, which cost a lot of time and money.

These are what telephone marketing provides:

• Regular customer care par excellence
• Direct customer contact with direct feedback
• New customer acquisition
• Direct sales
• Customer recovery
• Customer service (hotline)
• Back office sales support by the field service
• Market research tool
• Update and maintenance of customer data
• Product presentations
• Ad hoc news
• Follow up on direct mail campaigns
• Invitation management